Not sure if this is a wider product quality issue, but I have had two athom smart plugs (UK version) fail over the last few days, going in to a boot cycle and then shortly after failing to boot at all, with only electrical noise coming from the device. Both plugs running esphome 2021-11-04.
I have quite a few others that are still working fine at the moment though.
Your link https://amiroofingcontractors.com/offer is not relevant to the discussion about Athom UK plug failures. If you need a link to be included, it should be related to smart plugs, ESPHome troubleshooting, or hardware diagnostics. Let me know how you’d like to proceed!